Jewish Community News

JCN: September 2006

Federation hires new SVYAD director

By Shira Straus

The Jewish Federation of Silicon Valley has hired Jonathan Berg, 25, as the new Young Adults Division director. Besides a stint at Krispy Kreme (it was kosher!) Jonathan has never worked outside of the Jewish community.


“At this point it’s my only marketable skill,” he deadpans. “I suppose I could get a job in the secular world but the idea of having to take a vacation day for Yom Kippur doesn’t really do it for me.”


And then there is having to explain his “funny little hat.” “You’d be surprised, people ask me all the time what it [my yarmulke] is,” he says.


“Berg is committed, motivated and experienced,” said Federation Executive Director Jyl Jurman. “He is terrific negotiating in groups, and I know he’ll do a fabulous job.”


Berg moved to San Jose from Arizona in order to begin the position. He and his fiancée, Ruth Geffner, will be living in San Jose and will soon be shul shopping. Geffner will work at Hillel of Silicon Valley.


Prior to beginning as SVYAD director, Berg worked as the program director for Hillel at Arizona State. Before that he was the program director for Pasadena Jewish Temple, a Conservative synagogue in Los Angeles. Berg has also worked as the director of media relations for the Israeli consulate in Los Angeles.


In his role as SVYAD director, Berg aims to work in partnership with board members to grow SVYAD. “Young adults of this age are the group that is most ignored in Judaism, and I would really like to give them a community that can be as much a part of their lives as Hillel or a synagogue would be,” Berg said.


Berg’s ultimate professional goal is to become a Reform rabbi. He will apply to Hebrew Union College in December, but will defer for one year if accepted to carry out a minimum two-year commitment to the Federation.


SVYAD is for adults ages 25 to 40 years old. To get involved with SVYAD contact Jonathan Berg at (408) 357-7504, or email at svyad@jvalley. org.

 

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